Recently I was shown an advertisement for a shopping service that included a statement that at first amused me but when I thought about it some more I became quite annoyed. The statement was “eat like a farmer” with the implication that this overly packaged and sanitized food product was as close to the source as you could get. This isn’t the only advertisement they run that attempts to blur the lines, the one that mentions skipping the middleman when the company itself is clearly the middleman astounds me. I can’t take on a company backed by millions in venture capital, but I can help clear up what it means to eat like a farmer.